As social media and search engines make it easier than ever to find companies for any need you may have, the competition to attract customers is only getting steeper. Whether through driving traffic to your website with Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) or engaging in cold calling, most companies have developed strategies to make their name stand out among the rest. However, attracting and convincing customers, i.e. generating “leads”, can be a challenging and labour-intensive task. As such, many companies have started outsourcing this role to digital marketing or telemarketing companies.
If you are looking to increase your company’s visibility in a hassle-free manner with minimal human resources, you can consider enlisting the services of one of the 8 best lead generation companies in Singapore.
Note: This list is strictly not in order.
1. Impossible Marketing
As a leading digital marketing company in Singapore, Impossible Marketing is a one-stop service provider for all of your lead generation needs. Having been a Google Partner since 2014, they are qualified to create and optimise compelling advertisements through various mediums. They provide a wide array of lead generation services to give your company broad exposure over the Internet, including SEO, SEM, Social Media Marketing and Management, Video Marketing, and Influencer Marketing. The lead generation results for their various services are available on their website.
One of their strong points is their ranking on Google Singapore as the number 1-ranked search result for a long list of keywords, including phrases like “Singapore SEO” and “Online Marketing Singapore”. They have also dealt with a host of high-profile clients, with their content featured on several popular media outlets. When you deal with Impossible Marketing, you know you are working with one of the best lead generation companies in Singapore.
Contact: +65 9374 0111
Location: 14A Yan Kit Road (Level 2 & 3), Singapore 088266
Opening Hours: Mon-Fri 9.30PM-6.30PM | Closed on Sat & Sun
A company focused on addressing the client’s needs first, Novatise creates customised lead generation processes for each and every one of its clients. In addition to using various lead channels like social media and email, they specialise in SEO and pay per click advertising as well. However, they are continually innovating and are receptive to novel methods to bring your company to a broader audience. Since different companies have different audiences that are often present on different mediums, they keep their plans flexible. From content marketing to cold-calling, anything is on the table as long as it helps your business to grow.
They are selective of their clients, choosing to deal with businesses that have a strong, viable model that they can impact the most. With a large track-record of over 100 Small and Medium Enterprises (SMEs), they have proven themselves as a strong contender in the digital marketing industry.
Contact: +653157 9168
Location: Crasco Building, 11 Beach Road, #03-02, Singapore 189675
Opening Hours: Mon-Fri 9AM-6PM | Closed on Sat & Sun
For a more traditional lead generation service, centVoice has you covered with its telemarketing, email and SMS marketing services. Committed to doing the hard work for you, they not only provide manpower from their local pool of experienced telemarketers but also have script-writing services. You do not need to worry about finding a lead database either as centVoice provides Business-to-Business (B2B) contact database mining to widen your potential lead pool.
Accountability is also another one of their strong suits, as they provide you with daily reports on any of the services you engage with, including recordings for telemarketing. Indeed, with quality service, there is nothing to hide. Expect convenience as well, because they handle the training and management of telemarketers themselves, allowing you to sit back and watch as the leads come in. Overall, centVoice is an excellent choice for companies with clientele who do not use the Internet often.
Contact: +65 6817 6257
Location: Maxwell House, 20 Maxwell Road, #09-17, Singapore 069113
Opening Hours: Mon-Fri 9AM-9PM | Sat 9AM-6PM | Closed on Sun
Let’s Goo Social’s goal is to draw people’s attention to your company at affordable rates. With 1,600 campaigns and over 2,500 conversions under their belt, the company has shown that its brand of digital marketing can be cost-effective. Their services cover all your online lead generation needs, including SEO, SEM Social Media Marketing, and branding. Altogether, these services can create a robust online campaign for your business and amass leads from all over the Internet while keeping your brand image attractive.
If you feel like your entire website needs to be rehauled, their Web Design & Development service can give your site a complete makeover. They will specially formulate an aesthetically pleasing website layout, populated with SEO-friendly content and designs. Other services include web analytics, email marketing and video marketing. To top it all off, their dedicated marketing team can develop suitable marketing strategies to filter out and attract potential leads to your company.
Contact: +65 800 852 6877
Location: The Plaza, 7500A Beach Road, #14-302, Singapore 199591
Opening Hours: Mon-Fri 10AM-6PM | Closed on Sat & Sun
5. iSmart Communications Pte Ltd
iSmart Communications Pte Ltd specialises in both Business-to-Business (B2B) and Business-to-Consumer (B2C) lead generation. As a certified partner of HubSpot, they are qualified to provide inbound marketing services for your company. After mapping out the customer buying journey, they target certain milestones or sales objectives to make your leads more likely to engage your services.
In tandem, they provide SEO services to get your website organically to the front page of Google, where an overwhelming majority of the clicks happen. Several other digital marketing services are also available, specifically catered to your company’s needs, such as SEM, email marketing and Facebook marketing. Online advertising campaigns and SEO are combined to make sure that your company is seen by the leads you want. Uniquely, they can even organise IT events and seminars for your company which can turn prospective clients into hot leads.
Contact: +65 6325 2615
Location: Anson Centre,51 Anson Road, #14-67, Singapore 079904
Opening Hours: Mon-Fri 9AM-6PM | Closed on Sat & Sun
If you need a highly specialised telemarketing company, Verticurl fits the bill. They can handle the entire telemarketing process, from lead identification and assignment to appointment setting. Simply give them your prospects, or allow them to conduct web research to build a list of prospective companies, and they will be able to filter out the sales-accepted leads through their Budget, Authority, Needs, and Timeline (BANT) criteria.
Their sales representatives are highly trained and can perform long-term engagement and script modification to attract potential customers that need more time to consider their decision. Once a lead has been successfully converted, Verticurl agents act as mediators to arrange appointments between the customer and sales representatives. This is not only convenient for the company’s sales representatives but also improves customer service as the lead only needs to deal with a single point of contact.
Contact: +65 6557 2506
Location: 137 Market Street, #09-01, Singapore 048943
Opening Hours: Mon-Fri 9AM-8PM | Closed on Sat & Sun
When it comes to Business-to-Business (B2B) marketing, sometimes you need to be able to actively curate your leads. Experian’s OnTarget service is a lead generation online platform that helps you find customers you never knew existed. OnTarget gives you instant access to data from the Accounting & Corporate Regulatory Authority (ACRA) database, which includes Singaporean incorporated companies and active businesses. You can also sieve out leads based on your requirements, particularly useful if you are targeting specific industries. Companies can also be filtered based on the amount of paid-up capital, sales turnover, employee size, and so on.
Experian’s Lead Prequalification service is a perfect complement to lead generation for money lending companies. Using individual credit data, leads are automatically matched to appropriate loans and services before even applying. As such, you get valuable consumer data and credit screened leads with higher conversion rates. The consumers also see their own credit health, which serves as a strong marketing tool to motivate consumers to come back to the site.
Contact: +65 6593 7500
Location: Aperia Tower 2, 10 Kallang Avenue, #14-18, Singapore 339510
Opening Hours: Mon-Fri 9AM-5.30PM | Closed on Sat & Sun
8. Next Level Singapore
Next Level Singapore avoids the mass market, believing that qualified leads should be the focus of any successful marketing campaign. They aim to avoid dealing with unqualified leads that have no interest in your products or services, improving cost-effectiveness and conversion rates. Their process works around the consumer journey, attempting to grasp their attention at various stages to direct them towards your company.
Their digital marketing team can help you drive a solid, scalable social media campaign, primarily through Facebook. A combination of eye-catching content creation and advertisements is sure to bring in significant leads for your business. However, they still monitor their measurable results consistently, such that they remain flexible and able to account for the strategies they use to promote your company. They do this all at a reasonable price that is aligned to your budget, so positive returns can be expected.
Contact: +65 8376 5715
Location: The Plaza, 7500A Beach Road, #05-320, Singapore 199591
Opening Hours: 24 Hours